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If you had to answer straight away you would say Social media right? I would too…

But apparently the company website is the best performing one!

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However, expectations do not disappoint us and social media occupy the second step of the ...

First of all, two assumptions are needed before starting a retargeting campaign:



Having technology that allows you to know and track your site visitors . Having access to a huge amount of data about users allows you to adapt in real time to their behaviors and interests, which are constantly ...

Once this is done, you will have to take into account the fact that, especially online, there are two major strategic channels that lead to finding potential customers:


Latent demand

Often people don't know they have - or don't have yet - a need that could be satisfied by your business, or in any ...

As we have already reiterated, conversion is only the final step of a demand generation strategy. This could lead one to think that this is a volatile phase, difficult to quantify through metrics that can make it clear whether it is successful or not.

However, there are still some KPIs you can ...

Once you have optimized your site, it is important to monitor the results and make continuous improvements. Use tools like Google Search Console SEOZoom and Semrush to:

Monitor positioning for voice and local queries.
Identify new optimization opportunities.
Evaluate the performance of content ...

The bigger your event, the sooner you should send your first event invitation. According to Everbrite , about 53% of companies start promoting their events 2-3 months in advance. This initial invitation works best for loyal subscribers. Decide for yourself when to send your event invitation message ...