But apparently the company website is the best performing one!
6Distribution-channels-where-video-content-is-used-768x814
However, expectations do not disappoint us and social media occupy the second step of the podium.
The video format gives a great advantage to companies: being a very versatile content it is possible to share it in different ways and therefore exploit it 100%.
One thing to consider is the length of the video. Shorter videos are more likely to hold the viewer’s interest until the end. In addition, the short length also allows for greater usability : it works for the site, for social media, and for email!
If a video is less than 60 seconds , over 68% of viewers will continue watching until the end.
Good interaction is also obtained by videos between 2 and 4 minutes , which ghana phone number library are watched until the end by 52% of people: this length guarantees good attention from the public.
It is very important to never exceed four minutes: at that point you will see a greater drop in attention.
Conclusions
The increased use of video within the content marketing strategy demonstrates that companies are considering the required investment worthwhile .
Remember that B2B videos are mostly viewed on desktop , and since they are mostly viewed during office hours, they should contain text and not be too long .
Keep your videos between two and four minutes in length to ensure you provide enough information without losing your audience's interest.
Webinars are getting a good result as a format, but this type of video is quite inflated, so it is good to also branch out into other types . Furthermore, based on the platform on which you decide to deliver it, the most requested format also changes.
So, get well informed about your audience and try to find out which format they prefer , this way your investment will be fruitful!
