Having technology that allows you to know and track your site visitors . Having access to a huge amount of data about users allows you to adapt in real time to their behaviors and interests, which are constantly evolving. For this reason, a combination of Google Analytics, Google Tag Manager and Facebook Pixel is the basic arsenal you need to equip yourself with before starting any retargeting activity.
Knowing how to reach users when they are most willing to convert . Being able to understand when a user is most willing to convert and knowing how to reach them at that moment requires a mix of technology, organization, marketing and sales skills: if you are able to mix these ingredients, no conversion can be precluded to you.
After that, you need to figure out which type of retargeting is best for your germany phone number library business. Yes, because there are two main types of retargeting: static and dynamic.
retargeting
Static retargeting involves creating a fixed group of ads that are shown to a user based on the pages they have visited on your site. For example: you have developed a marketing campaign for an eBook. You create four ads that direct people to the eBook, and each ad is triggered when a visitor browses a specific product or article page on your site. One ad might be directed to people who have viewed the eBook, while another might attract people who have read articles about a topic similar to your eBook.
Static retargeting is the best choice for B2B companies . It is also a good strategy for when you want to target a certain type of audience – but not a specific individual – or when you want to promote only one specific product or offer.
Dynamic retargeting creates personalized ads for each consumer. It requires more sophisticated technology such as machine learning – to analyze consumer behavior, tailor the ad to individual preferences, and determine when to show the ad to maximize the likelihood of conversion.
If you’re in the B2C space and have a large product catalog and customer base, then dynamic retargeting is for you. The variables that go into a successful retargeting ad are simply too large to manage manually, and the ROI of serving personalized ads is too significant to pass up. In fact, 88% of marketers in the U.S. reported seeing measurable improvements from personalization, with more than half reporting an increase of more than 10%.
