It all started a few years ago with a desire to create a unique gift for a telemarketing data loved one. I wanted to make something memorable, handmade, but also high-quality: not a child's craft or trinket. My first attempts were far from perfect. But with each new project, my skill and understanding of materials grew. I studied felt work, wire doll technology, and the intricacies of polymer clay.
Soon, friends and acquaintances began asking me to make dolls for them, too. The first orders came in. This event changed the way I perceived my creativity. I realized that my passion resonated not only with me but also with others, meaning the product had real value. Slowly but surely, my hobby began to transform into a business.
Development: Finding a Business Model
The transition from a hobby to a professional activity required studying the fundamentals of management and microeconomics. A pricing system was developed, and marketing of the handmade goods market was conducted. A key step was legalizing the business by registering as self-employed—this decision allowed the business to become legally compliant and scale up.
To launch sales, popular domestic marketplaces were selected, providing access to potential consumers without significant investment. A key element of the commercial strategy was product photography, conveying the artistic value of the works and the craftsmanship of their execution.
Entering marketplaces completed the development of my business: I achieved a stable, predictable income by monetizing my hobby.
Business Development: Patent and Brand
Over time, I came up with a completely new product—the surprise box "Pregnancy Announcement Box." It's a unique product that allows you to tell your family and friends about the joyous event in an original way. This product proved commercially successful, and its rights were patented.
I also registered my own trademark, “NamedFairy,” with Rospatent, under which my dolls and the “Pregnancy Message Box” are currently sold.
Exhibitions and recognition
Further business development was achieved through participation in international exhibition projects and art competitions. This stage proved decisive in strengthening the brand's reputation and expanding its influence in the professional community.
Participating in international exhibitions allowed me to receive independent evaluations of my work from international experts and to study current artistic trends and technological innovations.
The presentation of the works at London's Boomer Gallery was particularly significant, demonstrating the international recognition of their artistic merit. This success strengthened public trust in the brand and contributed to the expansion of its client base.
Participation in international exhibitions brought both professional awards and informational support through publications in specialized publications.
Strengthening the brand's media presence and recognition from professionals have increased buyers' trust in my work and, consequently, its value.
Business Today: Conclusion
Today, my business is a well-oiled machine. I create collectible dolls in limited editions and unique pieces to order. Marketplaces remain a reliable source of stable sales, and exhibitions are a place to present the most daring and expensive projects and share experiences.