However, there are still some KPIs you can refer to to evaluate your B2B demand generation and the resources used for it:
Marketing Qualified Leads & Sales Qualified Leads
The numerical value of qualified leads , that is, those indicated as potential buyers by the Marketing and Sales departments respectively, is a primary indicator of the effect that the demand generation strategy is having on your target audience.
Cost Per Lead
Cost Per Lead (CPL) also includes the costs dedicated to demand generation activities in relation to the budget . You can monitor the CPL for each touchpoint, or for a specific period of time or a specific campaign.
Return On Investment
The costs of demand generation activities are also among the factors to france phone number library consider when calculating ROI, a metric that measures the percentage impact of the investment on your company's overall revenue.
B2B Demand Generation
3 Tips for a Successful B2B Demand Generation Strategy
1) Provide valuable content
Becoming a point of reference in the industry is what every marketer aspires to, but we all know that it is not easy. Investing time and resources in a good content strategy , however, is crucial to earning the trust of future customers, especially in the B2B sector.
First of all, think about how to communicate your expertise and in which formats , from the classic blog to participation in podcasts and events: knowledge is the most important value in B2B sales techniques , now it's time to put it into circulation!
2) Recognize and leverage the power of community
The B2B world moves at a different speed than the B2C world, but that doesn’t mean your company should isolate itself from the world!
Even in business-to-business, it is possible to use social networks – one of which is LinkedIn – to get in touch with the public and build a community around your brand. In the same way, it is always useful to keep your eyes open to new platforms , trying where poss
