Australia Data

Whether it's a website, a YouTube channel, another profile or a blog, Instagram can be a great vehicle to shift people's attention to external platforms, where the actual monetization will take place. It's about using your visibility on Instagram as a megaphone to promote other channels that lead to ...

It is possible to advertise your location, although the Facebook Ads platform made available for places still has limited functionality, allowing profiling only by gender and age and inserting calls to action such as “call now” or “get directions”.

There is the possibility of showing the paid ad ...

The aspect of economic resources invested in digital marketing even sees a doubling ( from 5% to 11% of turnover) between 2020 and 2021.

If before a handshake was used to seal a deal, the pandemic has accentuated the push towards the digital world. This is thanks to e-commerce and, consequently ...

Let us now turn to some practical examples, chosen not for the quality of the services provided – on which we have no right to express an opinion – but solely for the type of communication proposed.

Simplicity and immediacy in integrated communication: the NeN case
The NeN brand – electricity and ...

The following list of trends takes into account each company’s basic goals and adds a few extra factors that will still be relevant in 2023.

According to Forbes , in fact, we must focus on intergenerational digital marketing to survive and be efficient.

Here are the new CRO Marketing trends to ...

Now we finally move on to the heart of Google Ads campaigns for leads, that is, keywords .

If the keywords you are using in your advertising campaign are not bringing you the leads you thought they would be, perhaps you are not targeting related terms or relevant keywords that you had not ...

How to manage sales and various black weeks in Performance Max Google Ads campaigns? The logic is similar to what should be done in other Google Ads campaigns, so:

The general rule is to always try to fill in as many as possible, obviously if you have a lot of things to say and underline.

In ...

In this article, we provide an always up-to-date guide on Google Ads Max Performance Campaigns , an innovative option that transforms the way of advertising on the most used search engine in the world.

Let's start by trying to give an overview of what Google Performance Max (or Pmax) is. This new ...

When we talk about copyright with respect to a work (whether it is a photo or a video) we must consider that two concepts are always claimed:

the economic one ;
and that of the paternity of the image.
To better understand, consider that an original work is owned by the author from the moment he ...

A birthday email, to be effective, must not be banal. Furthermore, on a technical level, some aspects must be taken care of such as:

the subject of the email: catchy and personalized ;
the graphics: colorful, cheerful but reflecting the brand;
the copy: short, but full of meaning;
the call to ...