According to Forbes , in fact, we must focus on intergenerational digital marketing to survive and be efficient.
Here are the new CRO Marketing trends to consider…
1. Personalizing web content
When we refer to personalization we are not referring to the simple inclusion of the buyer's name in an email or other techniques already seen and used by almost everyone.
True personalization starts from a customer's actual interests and is able to determine where they are in the purchasing cycle, offering them ever-changing and customized content, messages, and hooks that demonstrate an understanding of their needs.
This goal can be pursued, for example, with email new zealand whatsapp mobile phone number list marketing strategies and with the use of CRMs that allow you to segment users in a refined way based on their "moment" (are they looking for information? Are they already ready to purchase? etc.), their socio-demographic characteristics, past interactions with your site, etc.
2. User Experience of websites and landing pages (UX)
It is difficult to convert if users do not persist or are “stressed” to understand how to navigate the site quickly.
Therefore, optimizing the user experience is essential to increase the conversion rate.
Remember: UX factors have a clear (and indirect) impact on the positioning of your website .
The user must be at the center of every decision you make from an experience optimization and design perspective.
Consider, for example, pop-ups : they are tools that can potentially collect many contacts or provide important notices, but if they become too annoying, repetitive and complicated for your visitors to close, they will have the opposite effect and make the user nervous.
By significantly improving your website UX, you can avoid frustrated and impatient customer departures.
The essential UX improvements are definitely:
website loading speed (see Google's Core Web Vitals);
correct display of pages via mobile (more on this later);
simple and “obvious” interactions for the user with the various parts of the web page;
Sensibly placed CTAs (calls to action);
be careful with banners and pop-ups (reduce them to a minimum as much as possible);
valuable content designed and “tailored” to meet the customer’s needs.
