Want to advertise your location on Facebook? Facebook Local Awareness

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simahosain098
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Joined: Tue Dec 10, 2024 4:02 am

Want to advertise your location on Facebook? Facebook Local Awareness

Post by simahosain098 »

It is possible to advertise your location, although the Facebook Ads platform made available for places still has limited functionality, allowing profiling only by gender and age and inserting calls to action such as “call now” or “get directions”.

There is the possibility of showing the paid ad with a very detailed geographical precision : not only a specific city but also, for example, showing the ad up to 1 km radius around a specific address or limiting the message to some ZIP codes . The same functionality is possible “in a negative way”, therefore excluding specific areas or ZIP codes.

In terms of targeting, the possibility of showing the oman whatsapp mobile phone number list advert to residents or visitors or even tourists is very interesting : Facebook recognises these categories of users thanks to the classic geographical location of the user (in the case of tourists: those who usually live at least 300 km away from the place where they are at that moment).
There used to be Facebook Bluetooth Beacons
Connecting the online experience with the actual frequentation of a place , offline therefore, was and is fundamental: in this regard, Facebook provided free Beacons to be applied in one's own activity.

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In short: Beacons are devices that can be applied to a wall or wherever you want in a physical area of ​​your interest, which allow you to automatically notify users with Bluetooth turned on who pass by that place via smartphone, with pre-set messages, promotions , etc...

To request them there was a waiting list, which is now unfortunately no longer reachable (it was present on www.facebook.com/business/a/facebook-bluetooth-beacons , a URL that today directs the user to the business area).

Do you have multiple stores or do you manage “places” belonging to a chain? No problem, it is possible to build a series of relationships between stores and brand signs, thanks to Facebook Locations .

This tool essentially allows you to associate a whole series of “child” stores scattered across the territory with a parent company or parent store, then managing the contents to be published in the various locations both in a centralized manner and specifically for individual stores.
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