The general rule is to always try to fill in as many as possible, obviously if you have a lot of things to say and underline.
In addition to intercepting useful keywords for campaigns, you certainly also need all those “answers” and characteristics of the service or product that users are looking for .
Remember to give visibility to your brand in the various creatives and assets, to strengthen its presence and support brand awareness towards users.
Additionally, continuous asset testing is essential to identify the most effective variants and optimize the overall performance of your campaigns.
Another important aspect: choosing the appropriate call-to-action , in line with marketing objectives and user preferences, is a further fundamental element to accompany the user towards the desired action.
In addition, there are also promotional elements during the discount phases.
Videos are finally very important for netherlands whatsapp shopping data YouTube placements; it will be good to try to have at least one or two videos , they can really give a good boost to the campaign metrics.
Conversely, the campaign will generate video sliders from the existing creatives, i.e. various images and texts, with not very brilliant results and outside the control of the company that is advertising itself.
Bidding in Performance Max campaigns
A crucial element – as in all Google Ads campaigns – is also to adapt the different bidding strategies based on the maturity of the campaigns, the objectives set in the project, the margins and the results you are obtaining.
You can explore different strategies like Target ROAS or Target CPA and test them to maximize/adjust your desired results, when the campaign is stable, mature, with conversions.
It is important to carefully monitor the performance of your campaigns and make any changes necessary to maintain maximum performance and get a better return on investment.
