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Customer relationships are key to converting sales in all sectors of the economy. In addition to knowing your audience, you need to strengthen relationships, maintain quality communication and be ready to serve them.

It may seem simple, but it is not always so, especially for companies that have a ...

Buying online is a trend that is gaining momentum. After all, it offers a series of advantages, not only for consumers, but also for entrepreneurs. Therefore, the digital market is a concept that should be part of your company.

New security features, lower prices than in physical stores, ease of ...

Lead qualification consists of classifying potential customers, i.e. consumers who show interest in purchasing your product or service. This classification should be done according to the level of interest they show.

After all, they may have contacted your company just to get to know it or they may ...

Database Marketing, or DBM, is an important strategy for businesses of all sizes and market segments. Its goal is to gather information about the people who make up your company's target audience.

And as the name suggests, this is done through a database, in italy business fax list which it is ...

Lead generation is one of the most important parts of marketing. This is because it involves actions to convert people who are part of your target audience into customers for your business. This work requires time and knowledge.

Therefore, it is worth having the help of a digital marketing company ...

Email is also a very efficient channel for communicating with potential consumers of your brand. So much so that you can use it to send newsletters to strengthen your relationship with your audience.

Want to understand more about this concept, the difference in relation to email marketing and how ...

MQL stands for Marketing Qualified Leads. SQL stands for Sales Qualified Leads. Leads is also the conventional term for business opportunities or potential customers for your company.

Therefore, it can be said that MQL precedes SQL lead, since it is the marketing department that first works on ...

It's possible that on your company's email list with customer contact information, there are several people who no longer interact with the content they receive, right? They don't respond to emails, don't click on them to access the website, and don't follow any of the suggestions proposed.

But did ...

In digital marketing, segmenting means separating potential customers of your product or service into groups based on their characteristics. This way, it is possible to direct one marketing action to one group and a different action to another group.

This strategy works very well with the use of ...

One of the tools that brings the most return in digital marketing campaigns is email marketing. According to B2B Magazine, an English publication on B2B marketing, 59% of marketing professionals for companies say that email marketing is the most effective channel for generating profit. However, some ...