Want to understand more about this concept, the difference in relation to email marketing and how it can attract customers? Then, continue reading this article and check out the topics below.
What is a newsletter and how does it attract customers?
Difference between newsletter and email marketing
What is a newsletter and how does it attract customers?
A newsletter is an informative email about your france business fax list company that should be sent to your contact list on a regular basis. Each edition contains content that covers different news, highlights, and developments about your brand or even your market segment. You can also use a newsletter to send content related to your company that can help solve your audience's problems.
Although you can talk about your products and services, including new launches, your goal is not to be promotional, that is, emails with discounts and promotions. That is the responsibility of email marketing, as we will see below.
For example, if you have a blog, you can create a newsletter with links to your articles. This is a practical and simple way to increase the flow of visitors to your blog and, of course, maintain close communication with your audience.
In addition, it is important to take some precautions to ensure that the newsletter is attractive to readers. Among these, you should only send content that interests them and avoid very long content with different topics. In this case, one alternative is to increase the frequency of sending, as long as this greater frequency is acceptable to the recipients.
As already mentioned, one way to make your visuals lighter is to use only headlines, which can contain links to your website, blog or even social media, depending on where the content comes from. And of course, an appropriate layout helps a lot in this task, including opting for fewer images.
Another tip is to be creative with the subject line of your newsletter, to encourage people to open it and avoid it being sent to the trash. What's more, the content can have regular columns or sections, which helps to organize the content.
Other content ideas for a newsletter include interesting facts, answers to readers’ questions, case studies, success stories and testimonials. And of course, from time to time, ask your readers what they think of the newsletter. This way, you can make adjustments and make it more attractive.
As part of an efficient inbound marketing strategy, the newsletter is a great ally when it comes to attracting customers, building authority on the internet and making your company a reference.
Difference between newsletter and email marketing
Newsletters and email marketing may seem like the same thing, as they have a lot in common. But there is one main difference, which is their purpose. While newsletters talk about the company and even its products, email marketing is promotional.
The latter has a more specific objective, such as selling a product or service, either by presenting it or offering a promotion or discount. Therefore, it is a promotional email and not an institutional one like a newsletter, not to mention that it can be sent for years.
In any case, when sending both emails, care must be taken to ensure that they are not classified as spam. Today, many email sending software is required for a large number of contacts, where it is possible to create quality content without this risk.
It is also good practice for both to include a link for those who wish to stop receiving the content. And of course, all emails sent must have been obtained legally, that is, with the consent of the recipient.
The LGPD – General Data Protection Law was recently created, explaining the correct ways for a company to collect information from people and send content to them. See an article that explains about the LGPD .
Want to learn more about this topic? Check out another article that explains the types of emails that help sales .
