Not defining the target audience
In the world of marketing, every campaign is aimed at a specific audience. This is how we create artwork, texts and messages, all aimed at making a positive impact. Without defining the target audience, campaigns become ineffective, with empty messages. And in the case of email marketing, the conversion rate drops significantly.
Sending to invalid emails
You need to keep your mailing list (your customer contact list) up to date, because if the email marketing software finds too many invalid addresses, it won't be able to finish sending belgium business fax list the email, and no one will receive it! This is a way for these software programs to ensure the quality of the email, which directly influences the quality of the campaign and its return.
Shipping to purchased lists
There are several ways to get mailing lists with hundreds of thousands of emails, such as buying CDs or downloading them from the Internet. But be careful! This is one of the practices that has the most negative effects on email marketing campaigns. This is because these purchased mailing lists have high rates of invalid emails and, even worse, they are sent to people who are not interested in receiving marketing emails without giving permission, and so they may mark the email as spam, which causes a drop in the credibility of the company that sent it and can also negatively qualify the website domain (thch engines. Google may even penalize the domain, lowering its search ranking or including it in a blacklist. The ideal is to send email marketing campaigns only to those who have signed up to receive them.
Not having a purpose for sending
Before creating an email marketing campaign, you need to take an important step and create an objective according to the company's needs. This could be to increase sales of a certain product, announce a launch, offer a trial version of software, reach new regions, expand brand visibility, etc. Without a clear and achievable objective, the campaign may not be effective or it may not be possible to analyze the results.
Not having a CTA – Call to Action
In any type of marketing campaign, whether offline or online, we must include a CTA – an acronym for Call to Action. This is nothing more than telling the recipient of the campaign what they should do. In the case of marketing emails, the CTA is that button with imperative phrases such as buy now, place your order, request a quote, download here and many others. In other words, a CTA is linked to the purpose of the email, mentioned above, in order to encourage recipients to engage with the company's objective.
Shipping without using a platform
Email marketing should always be sent through a platform. This ensures that the email follows the main rules of the internet, such as the option to stop receiving emails, the aforementioned situation of sending to invalid emails, among others. Sending the email through your own email, in addition to being time-consuming, also runs the risk of the recipients not receiving it, as the servers have a sending limit.
Use of “forbidden” words in the subject
Some words in the subject line can block the email from reaching the recipients' inbox, such as promotion, discount, take advantage, free, unmissable, buy, offer, don't miss out. This is because anti-spam filters recognize these words as being common in sending spam and block them, in addition to these same filters giving a negative score to email marketing, which clearly affects the company's domain.
Lack of analysis of reports
Finally, if, after sending a marketing email, those responsible do not follow up on it using the reports issued by the platform, they will not know whether the results were good and whether the objective was achieved. The reports can also be used to make strategic decisions so that future campaigns are more effective.
