The content recommendations we see on social media have a direct impact on our behavior, preferences and even consumer decisions. After all, just seeing a hyped product on the internet makes us want to buy it, right?
Just to clarify, recommendation algorithms are designed to continuously learn from online behavior patterns. From this information, networks can make predictions and recommend content that is more likely to generate interaction, such as likes, comments, shares, and so on. The interesting thing is that your company can take advantage of algorithms to reach your target audience and generate brand awareness .
Did you like the idea and want to know how to do it? Below, we will explain in more detail why content recommendations influence us so much!
How do content recommendations work on social media?
Let's take it one step at a time. Social vp security email lists media algorithms are sets of rules and mathematical procedures that determine how content is presented to users in their news feeds or timelines.
The goal is to personalize the user experience to show them content that is most relevant or interesting to them, based on a variety of factors. In this context, a variety of data — from clicks to time spent on certain types of content — is used to create a detailed digital profile of each user.
Based on the information in this profile, the network automatically recommends content aligned with each user's interests. It all works as a feedback loop that improves the accuracy of these suggestions over time.
In any case, it is worth remembering that each social network has its own algorithms and uses different data to determine which content is most relevant. Furthermore, from time to time, these rules are updated and the order in which content is ranked changes.
But to help you better understand how recommendation systems work, we’ll explain the Instagram and TikTok algorithms. Check it out!
In the early days of Instagram — between 2010 and 2015 — the platform displayed content in chronological order. That is, as something was published on the networks, followers could see the content at the top of the feed.
However, as the volume of posts increased, the company realized that this classification system prevented users from viewing content from friends. That's when the platform decided to create algorithms to classify posts based on relevance. In fact, each section of Instagram has its own rules. Find out!
Feed and Stories
Feed and Stories are home to content from people you follow, such as celebrities, friends, family, coworkers, etc. Ads are also displayed in these fields.
What's worth noting here is that Instagram prioritizes content that is more likely to be acted upon. If you usually like photos of a cousin and comment on her posts, for example, the platform will display the relative's content first, understand?
To delve even deeper, take a look at the main information that Instagram analyzes to classify content in order of importance:
