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E-mail marketing is one of the most popular forms of direct marketing, used by marketers for over 20 years and still very effective. What is e-mail marketing and how to use it to bring the expected results? We explain it in the following article.

Email Marketing – What Is It?
E-mail marketing is a ...

Facebook, Instagram, TikTok ads? Use all the opportunities that will help you gain new customers. Of course, in moderation. It's not about throwing thoughtless posts everywhere you can. Plan the marketing communications that you will implement before and during Black Friday. The kind that will make ...

However, when doing this, remember the order of operations. First, refresh old content. Update information, change publication dates, add new data, and supplement entries with attractive photos. Then, update the content on the site so that it is available to users. Make sure that all corrected ...

The market and competition are constantly changing, the target group is maturing, its values ​​and needs are changing, the next generation of consumers is growing up - all these factors must be taken into account in strategic marketing planning, otherwise the brand's success will be temporary. In ...

Digital marketing is a way for most businesses to reach their target groups. However, not every owner knows the techniques of content optimization for search engines, which is why using the help of an experienced team may be absolutely necessary.

Unfortunately, it turns out that despite many ...

Choosing a marketing agency is a real challenge for individual entrepreneurs involved in the manufacturing industry. Every decision has certain consequences, which is why you cannot underestimate the importance of a thorough analysis of the available options. You need to know the answer to a few or ...