Effects analysis
Effects analysis is a stage of content recycling that is easy to forget about. If you do not check whether the process was carried out correctly, you will not be able to assess whether it was useful. This will have an adverse effect on future optimization activities. So what is worth monitoring? Monitor the traffic on the website and the position of the website in the search engine on an ongoing basis. Also, track user engagement and telecommunication industry in israel conversions generated by individual content on the website. At this stage, you can also identify content that, despite updates, is still not effective.
Effective tools for content recycling
The purpose of recycling content on a blog is to provide your audience with the most up-to-date information possible. This is especially important in the case of blogs. Usually, it’s enough to refresh old content, without having to create a new article. This way, you can not only improve the experience of your audience, but also save a lot of time. However, recycling content is still a fairly time-consuming process. To make it a little easier, use useful tools. Which ones? I’ll explain.
Screaming Frog
Screaming Frog is a crawling tool that lets you quickly collect all the URLs on your site. The system will also add titles and descriptions to them, so you won't get lost among the collected content, especially if your site is quite extensive.
Screaming Frog - an example of functionality
Screaming Frog - an example of functionality
Google Search Console
If you work in e-commerce, you're probably familiar with Google Search Console. It's a free tool that lets you check your site's visibility in the search engine, determine its ranking, and measure the CTR for individual subpages. This way, you can verify the effectiveness of your content and determine whether it's worth recycling.
SurferSEO
SurferSEO is an incredibly useful tool for creating content for SEO. With it, you can not only create new content that will rank well in Google search results, but also optimize older content, giving it new life. Surfer SEO will tell you what phrases to use, how many headings to add, how many paragraphs, and will present a current assessment of the content. This will let you know if it needs any corrections or if it is ready to be published on the website.
