Email Marketing – What Is It?
E-mail marketing is a type of marketing that uses mailboxes for promotion. The main goal of e-mail marketing is to establish and maintain direct contact with the consumer, as well as sales. It can fulfill both an informational function, for example in the form of a newsletter, and a sales function, by sending special offers to customers' mailboxes. Many companies also use e-mail marketing to collect data on customer satisfaction, for example through a survey.
Benefits of email marketing
This form of marketing has enjoyed great country code +81,japan phone numbers recognition among marketers for many years for good reason. E-mail marketing has many benefits that make it used by most companies conducting digital activities these days.
Direct communication and personalization
The first and most important advantage is that thanks to e-mail marketing, you reach the recipient directly with your message. A person who has found themselves on your mailing list must have expressed a desire to join it, so they are interested in what your company has to offer. Additionally, messages sent directly to customers' mailboxes allow for personalization, not only by including their name in the message, but also by including special offers or promotions based on previous purchases of a given user.
Measuring the effectiveness of actions
It is also worth mentioning that e-mail marketing allows you to measure the effectiveness of the actions taken. This means that after conducting a mailing campaign, you can check how many users read the message, what interested them most in it, and most importantly – whether further actions were taken that were our goal from the beginning – for example, sales.
Diversity of marketing message content
The diversity and possibilities offered by e-mail marketing are also worth noting. You can use it to send both informational and sales content. Many companies use interactive forms of mailing, for example in the form of a slide show or an "add to cart" button under a given product. There are really many possibilities - it is important to use them wisely.
Email Marketing – How to Do It Right?
The trick is not sending any messages to an email inbox – the trick is sending engaging content that will bring the expected results. Every marketing activity has a goal – it can be increasing brand awareness, increasing sales or increasing website traffic. Therefore, when preparing to send emails, you should remember a few important rules that will bring you much closer to success.
First of all, make sure that the content you create is relatively short, concise and to the point. Recipients of such messages are much more willing to read, which contributes to the increased effectiveness of the activities you conduct. When preparing the content of the message, make sure that it is interesting and intriguing. Try to write in relatively simple and understandable language. In the content, do not forget about CTA, or Call to Action . This is a phrase intended to encourage the user to take action. You can place CTA in the form of a button or link - in this way you will direct the recipient to perform the action you want, e.g. go to the website.
It is also worth remembering that 65% of the population are visual learners, who are more engaged by visual content. This means that not only interesting content is important, but also intriguing graphics, for example:
photo,
GIF,
video,
infographic.
Regardless, try to analyze the results of your email marketing campaigns. It may turn out that one group of recipients will prefer graphics or offer messages in the form of a slide show, while others will be more affected by a short text written in the language of benefits.
Our last piece of advice is therefore – analyze! Unfortunately, it may turn out that the mailing campaign you have conducted will not bring the expected results. In such a case, it will be necessary to thoroughly analyze the campaign results and draw the appropriate conclusions, thanks to which you will improve the effectiveness of subsequent actions.
