In this sense, professional social networks such as LinkedIn and the many job boards that exist around the world offer a great window or opportunity for companies advertising jobs to capture new vacancies.
This is, to a certain extent, a channel that has already proven its effectiveness. In the case of Mexico, for example, 76% of Internet users who are looking for a lesotho business email list job trust that digital media will help them achieve their goal , according to a survey conducted by the Mexican Internet Association in 2015 .
But the interesting thing here is that on many occasions, between the candidate and the final company, there is an intermediary figure: the staffing companies.
This intermediary figure is responsible for facilitating or optimizing the interview and hiring process of candidates, thus offering comprehensive services that can ensure that advertising companies have the best bidder.
The nature of staffing companies
We must start by understanding that staffing companies are those that develop the working relationships of the contracting companies, having under their responsibility strategic processes in order to achieve greater effectiveness and risk control.
In this sense, networks and exchanges become appropriate media for their way of operating, since they are constantly looking for new candidates who meet the expectations of the final company.
Within this formula, a new set of media and resources appears today that strengthens the activity of staffing companies in the digital environment, and it is email marketing together with database management.
Email, the best resource
Nowadays, email is more important than ever , and the fact that staffing companies obtain email data for each of their recruitment campaigns allows their database to increase significantly and, in the best of cases, with very well-defined fields and details.
The advantages of A/B testing in Email Marketing
A quick example can be found on LinkedIn : normally, staffing companies will act as intermediaries for companies and will be the ones to launch vacancies or job opportunities. In the process, the interested party will leave their data and will choose to send their CV to the advertiser, an act that will end with the information being stored in the databases of the staffing company in question.
Even if the process ends eventually, the information has already been retained by the staffing company. Launching new campaigns by the company itself or a new advertisement targeting vacancies will become increasingly easier, since through tools such as LinkedIn Ad Targeting they will be able to use their own database to reach the ideal users with a social campaign, or alternatively, launch an email campaign very well segmented by industry, region or any other field that was requested to be filled out at the beginning.
