When you use poptin as your popup builder, your option to delay the X button is right in the bottom left corner of the drag and drop editor.
Poptin Exit Popup Generator
poptin's free popup builder allows you to delay the X button that buys your exit intent and displays a few attention-free moments
This delay is usually enough for a site visitor to register your message and consider your coupon or special offer more thoroughly.
At best, this basic solution can improve your conversion general manager email lists rate by 20-30%. It’s essential if you want to use exit-intent popups to reduce cart abandonment – a few extra seconds of the popup on a user’s screen is usually enough to make them reconsider.
Offer an opt-out
Next, you should include the option for a user or visitor to opt out of the pop-up or offer every time they use a pop-up ad. Why? Because giving your customers the opportunity to say “no” to a special offer or subscription plan makes them more likely to choose “yes.”
Your conversions could improve by 30-40% by adding an opt-out option. If you don’t give customers a choice, they may simply click away from your site, rendering your exit-intent popup efforts meaningless.
Some consumers may also feel intimidated or coerced into opting into special offers or coupons if you don't design your pop-ups properly.
So, always make it easy and simple for customers to opt out of offers, entry forms, and special deals whenever you leverage exit-intent popups.
People have much slower attention spans than they used to, so your exit-intent popups need to load quickly AND easily.
Remember, these pop-ups only have a few short moments to grab your viewers' attention. Therefore, they need to load as soon as possible if you expect them to have any effect!
It's also a good idea to optimize fast-loading exit-intent popups for mobile users, especially since half of all website traffic comes from mobile users these days.
Use targeted advertising/messaging
You can and should take advantage of targeted advertising and messaging in your pop-ups.