Yes, that's right, the great need of the moment is to strengthen the content and recover the economic dynamics of the press media.
A year ago, we witnessed a new way of positioning big data companies. The problem of credibility had suddenly emerged .
Google quickly applied the saying – if you can’t beat themn kenya email list 1.3 million contact leads join them! – and launched a new tool focused on news media production.
The Google News Initiative was born, an idea with the aim of "building a stronger future for journalism" and helping to use the metrics generated by analysis tools to increase the number of subscription revenues.
And this week it launched its latest innovation: Google News Real Time Content. Let's go together to learn more about the topic.
Google News Initiative
The Google News Initiative was created as a way to address the credibility and trust crisis that so-called digital media companies have been experiencing in recent years. Fake news, electoral scandals, data manipulation, misinformation, etc.
In this way, Google has put authority at the centre by associating it with the quality seal of the journalistic sector. The company not only opens up new monetisation possibilities for the press, but also promotes the rating of the content generated.
Tools of the initiative
Let's now talk about the tools that make up this project, starting with the two that already existed and ending with the new one.
