More than half of all internet searches are done via a mobile device. And the same can be said for purchasing.
In Q1 and Q2 of 2021, mobile accounted for 60% of all organic search engine visits usa business email list within the U.S.2 And going by the trend, this number will only continue to increase, especially as the technology keeps evolving. Because of this, Google and other search engines are placing even greater emphasis on mobile and mobile responsiveness when it comes to ranking sites.
Both email and SMS are channels built to thrive in a mobile-first world and marketing approach.
As time passes, marketers and automated intelligence will only continue to optimize email and SMS content for a mobile screen. By combining both channels, advertisers can fully push a mobile-first marketing strategy.
They’re Both Permission-Based
Because of FTC and FCC regulations, both email and SMS communication is restricted to some degree. To protect consumer privacy and prevent harassment, there are stringent rules for SMS compliance. Customers must voluntarily consent to receive emails or text messages from a company. Ways that consumers opt in include:
Inputting their phone number or email address into an online web form
Signing up for a newsletter
Providing that information at a physical location
Since both of these channels are voluntary, you can operate confidently knowing that your audience actually wants to receive the news, be it about a sale, an update, or a new release. Furthermore, these channels allow you to provide a personalized interaction with leads that are already warm.
Customers who have signed up want to hear from you—so long as you don’t overdo it. That means providing useful information or engaging content on a periodic basis.
