measuring words carefully to convince someone. Within language, tone, body language and type of message also have an influence. Signs and symbols Nowadays, the idea is no longer poland telegram data to sell a product, service or object, but to sell ideas. On the one hand, we find the signs that have become very popular when it comes to selling, since these can be easily interpreted depending on the personal and sociocultural context in which a person finds themselves, the message can vary.

On the other hand, we find symbols, which establish a relationship, an association between two ideas or concepts . These can be classified as follows: Intentional : the message that a person perceives is the one that he or she should perceive. Interpretive : based on feelings and emotions. Connotative : people's opinions matter. Shapes and color These also play a fundamental role when it comes to capturing or perceiving a message.