But with so much attention paid to the latest data strategies and growth hacks, many brands overlook the single most important part of their growth marketing strategy: hiring the right people to implement it.
The average cost per hire is $4,700 in the USA.1 Meanwhile, the cost mobile no database of a bad hire is estimated at around 30% of the role’s annual salary.2 So making the right talent-sourcing decisions can have a staggering impact on your bottom line.
In this two-part series, we explore exactly how to hire the best marketers to accelerate your growth — including how to plan your growth marketing team, which roles you need, and how to fill them in the most efficient and effective way, whether that's in-house or thought a growth marketing agency.
5 Questions to Ask Before Hiring a B2B Growth Marketing Team
1. What are my goals?
Growth marketing is all about growth, but what kind of growth do you want? This will be partially determined by your constraints, such as budget and existing marketing efforts. But you should also be very clear about what you expect to achieve over the next six weeks, months and years.
2. What’s required to get there?
With a clear goal in mind, you can start to strategize. What are the clearest paths to growth? How have other brands in your market scaled? What specific marketing channels do you expect to produce the biggest gains?
3. What level of skills do I need?
There is a wide spectrum of growth marketing expertise, and experts are not always worth their price tag. It’s important to assess exactly which areas of your marketing will benefit from highly experienced talent and which can be covered by competent “all-rounders.”
