Make sure you're sending emails to the right people at the right time. For example, you don't want to send an email that's at the bottom of your sales funnel to someone who's just encountered your brand for the first time.
3. You have too many inactive email subscribers.
People become inactive for many reasons. They may have already made a one-time purchase and no longer need to hear from you. They may have closed their emails or decided they are not interested in your products.
There is nothing wrong with either of these scenarios. Regularly cleaning your email list will remove inactive subscribers to ensure you are getting accurate metrics.
4. You are not getting qualified leads
There is a huge difference between a lead and a qualified lead. A qualified lead is one that legitimately wants to hear from you and has a higher likelihood of buying from you in the future.
Hello Bar allows you to improve your email collection process across the board. Use top bars and pop-ups to promote your lead magnets and convince prospects to subscribe.
All you need to do is log into your Hello Bar account and create the asset type you want. For example, an exit intent popup will appear when someone decides to leave your site.
You are not getting qualified leads
If you use a discount as an incentive, you can let people know about it so they are more motivated to sign up. It also shows purchase intent.
Steps to Achieving Good Email Open Rates
4 Steps to Setting Realistic Goals to Improve Email Open Rates
One of the problems we often encounter is unreasonable expectations. If you are a brand new business, you cannot expect to collect 5,000 email addresses and have a 50 percent open rate next month.
It's almost impossible.
Set realistic goals for yourself so that you are aiming for something you can achieve.
Step 1: Chart Your Email Metrics for Past Quarters
A great place to start is historical data. If you've been tracking your uk people whatsapp number email metrics over time, you'll be able to identify trends that can help you improve your current metrics.
Export the data to a spreadsheet. You can also create graphs to see it better. It all depends on how you best handle the data.
Step 2: Determine positive or negative results in emails
Every email you send will have a different open rate. You need to look for outliers.
Let's say you have one email that achieved a 26 percent open rate. That's impressive. But why was it so successful? Study the subject line, the sentence, the power words , and other features that can help you replicate that success.
Likewise, if you have an email that only 10 percent of your subscribers opened, figure out why it wasn't opened. Compare it to "good" emails so you don't make the same mistakes in the future.
Step 3: Check for patterns that you can learn from for future campaigns
Templates are extremely useful.
For example, perhaps your email open rates increase significantly during the holidays. If you are running an e-commerce email marketing campaign, these increased numbers may be due to seasonality.
