Direct Traffic
This term is exactly as it seems. Direct traffic refers to people going directly to specific URLs on your website. If someone types your URL into the web address bar in their browser, they would be considered direct traffic.
Additionally, if a customer has a page bookmarked or clicks on whatsapp mobile number list an email link that goes to your website, they would also be considered direct traffic. It’s important to keep pages with high direct traffic
Referral Traffic
This report shows which sites are sending the most traffic your way. Things like your social media posts, guest blog posts, and promotional materials on a different website can send you referral traffic.
Organic Search Traffic
This type of traffic is gained through users clicking on organic search results via search engines such as Google, Bing, or Yahoo. Enhancing your site so that you come up in search naturally, without the aid of any paid ads, is called 'search engine optimization' (SEO).
Increasing your organic search rankings will help your business and products get found easier online without the aid of paid advertising, which is always a plus!
Paid Search Traffic
On the flip side of organic search traffic is paid search traffic. Running 'pay-per-click' (PPC) ads on search engines is a great way to start gaining traffic in a shorter amount of time than organic search, especially if you have a brand new website with no prior domain authority.
Paying to show up for keywords is a great way to catch people’s eye while they’re searching for products or services you offer. Keep in mind that depending on your industry and location, this route could get a little pricey.