On top of that, they could also ask questions since all interviews are recorded live, exclusively for lemlist family community.
So far, we’ve been able to bring amazing guests like Rand Fishkin, Aaron Ross, Jill Rowley, Anthony Iannarino, Tim Soulo, Morgan Ingram, etc.
In this short and sweet article, you’ll see how we did it.
Tiramisu cold email strategy
You might have heard about the Tiramisu cold email strategy in the TSAC family a few times now.
It’s precisely the one we used to organize webinars with such amazing guests.
Why do we call it Tiramisu?
Well, as a cake, a Tiramisu is quite tasty. So is this cold email strategy.
It’s about writing genuine intro lines and adding custom sentences argentina phone number list that change for each prospect.
The entire work happens in your .csv file that you eventually upload to lemlist. Here’s how it looks.
Imagine the following cold email structure.
Hey {{firstName}},
{{Tiramisu}}
The rest of the email…
The {{firstName}} tag is replaced with Guillaume, and {{Tiramisu}} becomes…
“I’ve checked out your $1M ARR article the other day.
It’s brilliant and congrats on reaching this huge milestone.
I remember reading the first episode (the $250k ARR one you wrote)
and really appreciate that we can follow your journey in such a detailed way.”
The result is a unique email that only Guillaume will receive.
And it works like a charm because it grabs attention and shows you’re a baller, not some lazy person emailing everyone the same and issuing fake compliments.
You may think this takes a long time.
It does! But then again nothing good should come easy.
Plus, if you do the research right, your cold emails will write themselves, believe me.
Back to our campaign… We’ve delivered two to be precise.
The first one was sent to 20 people we wanted to interview.
Tiramisu cold email
Tiramisu cold email
Here’s why it worked:
{{Tiramisu}} tag is replaced with a genuine compliment for that person. In most cases, it consisted of 1-3 sentences where I’d comment on their recent work and add another sentence on why we admire that person
{{Tiramisu2}} was changed with our topic proposal. In other words, the topic of the webinar we aimed to make with them.
The goal was to show how their participation would bring them exposure to our audience
Credibility is key! We want everybody to know that we are practitioners of our craft with a real track record
Always make sure the next step is clear.
We A/B tested these two subject lines
A/B testing
Pro tip: Always A/B test
It’s always a good idea to let your prospects decide what subject line, image, call-to-action, or sequence works best. Don’t waste your time debating these in your internal meetings.
Split-test it instead!
Recommended read: How to run A/B tests in lemlist?
After a few months, the second campaign began.
Having already interviewed sales and marketing experts, we now had more credibility so we wanted to introduce some changes to the pitch.
We targeted 12 + 3 people for new episodes.
The first 12 were part of the Tiramisu campaign.
