Set up Google Search Console and Bing Webmaster Tools

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ahbappy250
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Joined: Sun Dec 15, 2024 5:25 am

Set up Google Search Console and Bing Webmaster Tools

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Google Search Console is an essential tool that provides you with valuable insights into your website’s performance, as well as a wealth of data you can use to increase your pages’ organic visibility and traffic.

You can learn more about why it's so free korean number for whatsapp important to use, how to set it up, and more in our ultimate guide .


Bing Webmaster Tools is the equivalent platform, which only provides data and insights for your search engine.


These vital tools allow you to view search terms and keywords that people are using to find your site in SERPs, submit sitemaps, identify crawl errors, and more.

If you haven't already set them up, do so now - you'll thank us later.

2. Set up Google Analytics
Without the right data, you can’t make the right decisions.

Google Analytics is a free analytics tool that lets you see data and insights into how many people are visiting your site, who they are, and how they interact with it.


If you are a beginner, our ultimate guide will tell you everything you need to know about the tool, including how to set it up and which reports are the most useful. One thing is for sure: you cannot run a successful SEO strategy without this tool.

You will also need to connect Google Analytics and Google Search Console to import data from the latter.

3. Install and configure an SEO plugin (if you use WordPress)
If you use WordPress as your CMS (which is very likely the case, since it now powers 39.5% of the web ), you should install and configure an SEO plugin that will give you the functionality you need to properly optimize your site.

In the SEO checklist for WordPress, recently published on SEMrush, we suggested some SEO plugins to install. Which plugin you choose to use depends on your personal preferences, but we have listed three great options.

If you use a CMS other than WordPress, talk to your developer to see if you need to install a dedicated SEO plugin or module, or if the features you need are already included.

Plug in SEO , for example, is one of Shopify’s most popular SEO apps.

4. Create and submit a Sitemap
The purpose of a sitemap is to help search engines decide which pages to crawl and what the canonical version of each is.

A sitemap is a list of URLs that specify the main content of your site to ensure it is crawled and indexed.

In Google's own words :

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A sitemap tells the crawler which files you consider important on your site, and also provides valuable information about these files: for example, for pages, when the page was last updated, how often the page changes, and any alternate language versions of a page.

Google supports several sitemap formats, but XML is the most commonly used. Typically, you will find your site's sitemap at

If you are using WordPress and one of the plugins mentioned above, you will find that generating a sitemap is a standard feature.

Alternatively, you can create an XML sitemap with one of the many sitemap generator tools available. We recently updated our Ultimate Guide to Sitemaps , which includes our top tips.

After you create your sitemap, make sure it is submitted to Google Search Console and Bing Webmaster Tools.
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