1) Tell the same story
Make sure you create the story you are putting out there together. That is important for the leads , they want to hear a consistent message. A convincing story that they encounter on every channel.
But also for the collaboration. It ensures that you all know what you are doing, why you are doing it and for whom you are doing it. If this is clear and both teams support it, you can prevent a lot of frustration. Sales that does not agree with the new presentation made by marketing. Or marketing that hears a completely different story when she goes along to a meeting with a prospect. Start with the basics.
Also remind each other of that story regularly to ensure that you continue to tell the same message.
Make sure you know each other's targets and goals. saudi arabia telegram data What is the sales target? And what do the marketing reports look like? In short: what is the other person being judged on? Discuss this openly with each other. Targets often cause a lot of stress and if you know how the other person is doing, you will understand certain reactions sooner.
I have experienced that the marketing targets had already been met and I was busy with all kinds of new ideas and sales was very stressed, because they had not yet met their targets. My emails and invitations for brainstorming sessions were not received very well. If I had known the situation, I would have handled it very differently and asked how I could support them.
Also read: 13 Creative & Effective Prospecting Techniques in Sales
3) Share knowledge
Another common cause of frustration is that marketing & sales do not know what the other is working on. So share what you are working on, organize a meeting once a month (or more often) where both teams can tell what they are working on, what they are possibly facing, best practices and what they need from the other team. You can make this a nice moment, catch up with each other first and then have lunch together for example.
