By leveraging their employee advocacy program, Joerg expanded his brand’s us number details reach and awareness on social media by tapping into his advocates’ networks. In just two years, Finastra has seen a 400% increase in active advocates, an 800% increase in advocacy engagement, and a 600% increase in advocacy reach.
With an engaged cohort of advocates, Finastra’s marketing team pushed their messages out faster and to a larger audience, resulting in a more impactful market presence.
“Leading the implementation of our employee advocacy board two years ago helped me become a bolder, more innovative marketer. But the benefits didn’t stop with me. Oktopost has empowered our team to find their voice and feel confident sharing their insights and expertise on LinkedIn.”
– Brittany Otting, Director of Social Media, CBIZ
From social media management to employee advocacy and social selling strategies, Brittany Otting credits Oktopost as a game-changer for their approach to social media marketing.
Through their social selling program, CBIZ has proved the impact of social media on the bottom line, generating $800,000 in revenue, with 60% of opportunities influenced by Oktopost resulting in successful closed-won deals.
