You've come to the right place. This blog introduces the concept of remote video testimonials and offers 3 free templates that you can start using today.
Finally, I propose the following steps that will help you build trust faster and improve your marketing.
Why Video Testimonials?
Video testimonials are the best way to use social proof in your jamaica phone number list marketing strategy. Social proof helps you build trust with your customers as they can see that other people already trust your brand.
Video is effective because it affects our emotions in a different way than text. We are able to see the face and hear the voice of a happy customer, which makes a bigger impression and gives more relevance to the story. As the statistics below show, people consume a lot of video content these days, even at work.
video testimonials statistics
People watch over 1 billion hours of video on YouTube every day, and every minute 1.67 billion hours of video are watched on TikTok. And the good news for your sales: if you replace your landing page reviews with video testimonials, your conversion rate can increase by 80% .
Remote Video Testimonials: Definition and Benefits
You're probably thinking about the price of video testimonials. And it's true: professionally produced videos can be expensive, but the end product and video quality are usually worth it.
Fortunately, technology is on your side these days. Almost everyone carries one or two devices that make making videos easy. Most people also have the ability to record videos.
Remote video testimonials, selfie video testimonials, webcam video testimonials, or whatever you want to call them, are a cost-effective alternative to professional video production .
Video Process Pros Cons
Professional video production Great video and audio qualityProfessional editing resultsGreat scriptCredibility ExpensiveTime consumingOnly a few videos fit into the budget
Home video production You save money Still time consumingSkill?Might require travelPurchase of equipment
Zoom interview with screen recording Screen recording is easyYou can ask direct questionsNo travel requiredNo fancy equipment required Still time consumingPotentially awkwardNot the best qualityRequires editing
Testimonial software SimpleFastEffortlessAuthenticCost-effectiveLow thresholdNo fancy equipment requiredNo travel requiredNo editing required (unless the client wants to do it)Unlimited amount of videos Depending on the client's device, the audio or video quality may not be optimal.
Instead of setting up a face-to-face video session with fancy equipment or a Zoom interview, and spending time editing, you can ask your clients to record their own video testimonial remotely from their computer or mobile phone.
Simply give them a few interview questions about their buying journey and let them tell the rest of the story.
remote video testimonial with phone
Customer Testimonial Videos
Testimonials are usually written by satisfied customers who tell real stories about their experience with a company. These testimonials are great for your marketing campaigns.
A customer video testimonial highlights a previous problem a customer had and how your products or services help solve it.
Check out this example of a customer testimonial video by Björn Freudenthal…
…and this user experience testimonial for Monidor .
Employee Testimonial Videos
A video testimonial can also be made by an employee who supports the company from their workplace. Employee testimonials can be used in recruitment campaigns and on careers/work with us pages.
