And Drive Traffic to Lead Generation

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You need to demonstrate your authoritativeness with deep industry insights.When readers have specific questions, a guide allows you to provide all the answers in great detail. Guides are excellent forms of evergreen content because their information is relevant year-round and doesn’t depend on industry trends. Overall, long-form guides receive % more links than short-form articles because of the greater word density and more authoritative style.Guides are also great types of gated lead generation content, which requires people to take an extra step before reading.

For example, you can ask them to provide contact info or create a customer telemarketing sms phone number data profile. Gated content is a perfect lead generation marketing strategy because it includes an additional interaction by default, bringing you one step closer to a conversion. Case studiesblog posts and guides will make up the majority of your written marketing content for lead generation. However, there are many other ways to increase traffic and sales opportunities with the written word.



Case studies are excellent starting points. They combine statistical and social proof into one resource, giving readers a compelling case to choose your business.Case studies also allow you to document unique customer journeys and observe how leads convert to sales in various industries. Sometimes the path to a sale is through a single organic search, while most times it might take several online interactions. Case studies simultaneously give readers enticing information while giving your business a blueprint for lead generation.