Techniques for building a quality B2B email marketing database
Databases must comply with the provisions of the Data Protection Act . Therefore, the information you obtain must be obtained in two ways: either it must be public (phone numbers on websites) or it must be collected through a web form at the initiative of the potential client. The purchase and sale of databases, as we knew it before, is restricted.
These are some techniques that will allow you to legally obtain a B2B email marketing database . In this way, you will optimize your sales funnel . And, first of all, be clear about which fields you will need. Take note, this will interest you:
1. Obtain leads through organic positioning (SEO)
One way to get qualified leads that facilitate conversion is for them to come to you naturally. And, in this sense, SEO, or organic positioning, is a method that takes time, but it works. Creating quality content, well positioned and with all the security certificates, will improve the reputation of your business, and facilitate the capture of leads.
When creating the database, it is important to remember that this applies equally to websites, social networks, blogs and any other content that may generate impact.
2. Get leads thanks to paid positioning (SEM)
The second option, faster but with a cost, to get a database is to place paid ads (SEM), which will help you have an impact. Since almost all search engines and social networks include this option, what you have to do is adjust the campaigns to your target in order to attract attention.
And it's no secret: the how also matters, just like in SEO. A striking and well-presented advertisement or promotion will help sell more than in other cases.
3. Check that each contact's information is correct
The task of cleaning up your email list is crucial to ensure that your lead quality is high, and to do so you need to check for three things. First, make sure there is no suspicious spelling or glaring inconsistency, to rule out bots or malware. The second aspect is to check that there are no required fields that need to be filled out correctly. And finally, make sure that there is no duplicate data or content.
4. Send an email to request data modification when necessary
If the lead has reached you, you can contact the company by email or phone to request the modification of any incorrect data. This has a double purpose, because it confirms consent and also improves the quality of your database. In B2B, quality is much more important than quantity, so don't hesitate to do so.
5. Update consents if necessary
Updating consents is mandatory if there is a change in the purpose of data use. Remember that, since the European General Data Protection Regulation (GDPR) was approved, consent must be clear, express and unequivocal. Therefore, if you are going to use the data for a different purpose, contact the companies to request their authorization and, in this way, update it.
B2B email marketing databases need to be of high quality to make it easier to convert and to avoid wasting time.
Do you need advice? At PGR Marketing & Technology we help you generate quality leads. Contact us !
