Email and SMS marketing capabilities
Pre-built templates and a drag and drop editor
Basic automation and customer journeys
CRM and audience management
Integration with a wide variety of apps
Pros:
User-friendly, ideal for beginners
Free tier available with basic features
Solid templates new zealand number for whatsapp and customization options
Cons:
Limited advanced features for automation
Pricing can increase quickly with larger lists
Pricing:
Free tier available for up to 500 contacts. From 500 contacts, paid plans start at $18.23/month and scale based on the number of contacts.
3. ActiveCampaign
ActiveCampaign email marketing software
ActiveCampaign is a robust email and SMS marketing platform designed for businesses that need advanced automation features.
With a focus on customer experience, it combines marketing automation, email marketing, and CRM tools to create seamless workflows that nurture leads and customers through personalized messaging.
Top features:
CRM with email and SMS integration
Segmentation and dynamic content
Machine learning for predictive sending
Sales and marketing automation workflows
Pros:
Highly customizable automations
Strong CRM integration
Excellent for B2B and ecommerce businesses
Cons:
Steeper learning curve
More expensive than some competitors
Pricing:
Plans start at $15/month for 1,000 contacts in the Starter plan, with advanced features available in higher tiers.
