Don’t underestimate the power of email. Send out holiday emails with promotions, countdowns to key shopping dates (like Black Friday or Cyber Monday), or simply spread some festive cheer with a warm holiday greeting.
To make your emails stand out in a crowded inbox, add a personal touch. Use segmentation to tailor messages based on customer preferences, previous purchases, or browsing behavior.
For example, send loyal customers a “thank you” message along with a special holiday discount, or suggest personalized gift ideas based on their shopping history.
Blog posts, videos, and how-to guides with a festive twist can help keep your brand top-of-mind.
Think about what your customers are searching mexico reverse phone lookup for during the holidays. Perhaps they need gift ideas, decorating inspiration, or festive recipes.
Create content that answers those questions while subtly tying in your products. For example, a blog post titled “5 DIY Holiday Decorations You Can Make with Your Kids” could feature some of your craft supplies or decor items, while “Top 10 Recipes for a Cozy Christmas Dinner” might highlight kitchen gadgets you sell.
Holiday marketing campaigns to inspire you
Now that you’ve got some fresh holiday marketing tips to try, let’s look at real-world examples of brands that have taken holiday campaigns to the next level.
These companies didn’t just create festive ads—they crafted memorable experiences that connected with their target audience on a deeper level.
1. Starbucks – Red Cup campaign
Starbucks holiday marketing campaign
When Starbucks introduces their red holiday cups each year, it’s more than just a coffee cup—it’s a symbol of the holiday season. By creating a simple, iconic design, Starbucks taps into the festive spirit and builds anticipation year after year.
