Instagram is one of the social networks that has grown the most in recent years.
We are in an era where the visual factor is key to digital marketing. In kazakhstan phone number data these times, a picture is worth a thousand words and the content we publish on social media has become the key to increasing sales.
You probably don't understand how your company can generate income and profits through Instagram, but what you do need to know is that you should offer your products or services in the place where everyone is, and that place is called Instagram.
New companies embarking on a digital path and companies that are adapting to transformation are investing in digital marketing and obtaining surprising results.
The benefits of implementing a correct marketing strategy can be many: you can increase traffic to your website, you can learn more about your customers and know how to sell to them, you can increase your presence on the Internet, increase interactions and, most importantly, increase your sales.
According to Statista, Instagram is the social network with the most interaction after Facebook. If your company is not yet on Instagram, this article will surely be of great help to you. In order to create a community with your target audience, it is necessary to generate an appropriate marketing strategy.
Below, I will present you with a guide with 6 steps that you must follow in order to implement your strategy.
1 6 steps to generate a Marketing strategy on Instagram
1.1 1- Establish the objectives you intend to achieve
1.2 2- Create engaging content for your followers
1.2.1 Post creative images.
1.2.2 Post images with text
1.2.3 Make video posts
1.3 3 – Create your own style and get a defined aesthetic.
1.3.1 Brand aesthetics:
1.4 4 -Use Instagram stories to complement your strategy.
1.4.1 How does Instagram Stories work?
1.4.2 Recommendations for creating Instagram Stories for your profile
1.5 5 – Create a content calendar
1.6 6 – Analyze your results
2 Conclusion
6 steps to create a marketing strategy on Instagram1- Establish the objectives you intend to achieve
The first and most important thing is to decide which direction you want to take, everything depends on the industry or the focus that your brand has, you must keep in mind that to increase your presence on Instagram, you must be clear, Who is your target audience? and What do you intend to achieve?
Otherwise, you'll be publishing content just for the sake of publishing, without getting the results you're looking for. I recommend using SMART goals that will help you get real results.
Image Via: questionpro.com
What is a SMART goal?
These are specific goals that allow us to analyze the performance of our efforts, whether in marketing or in any area of a company that requires organizing and measuring its work in a systematic manner.
The objectives you are going to set for yourself must be:
Specific
Measurable
Achievable
Realists
On time.
This is an example of a well-done SMART goal for your Instagram marketing strategy.
“We will use Instagram to showcase our product and increase our sales by 20% by the end of the quarter.”
These are some general objectives that we can adapt to our strategy through SMART objectives:
Increase brand awareness
Teaching the brand's culture and values
Show your team
Show your products and services
Share relevant news about your company
Create a community committed to the brand
Increase your sales.
