Create your Unique Selling Proposition (USP) and Get more Clients

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The simplest definition of USP (Unique Selling Point ) is that something that differentiates your products or services from your competitors. It is key to distinguish yourself from the rest and most importantly, to convince the customer that what you offer is the best product or service they can buy. Customers have a simple question for any business: “how is your product better than your competitors?” You have to answer that question to survive in a competitive market. In a globalized business environment, local brands compete sms gateway brunei global brands and vice versa for their respective market share. Your sales and marketing campaign has to be around your unique selling proposition and communicate the benefits you have on offer to your customers.




Components of a Unique Selling Proposition (USP)
Tangible benefits : The benefit of your product or service should be direct or implicit. For example, if you are a technology company and you offer more storage space compared to other competitors at the same price, this is a direct benefit. The implicit benefit, in the same case, would be that more memory improves performance and storage of important documents for your users.

Meaningful benefits: The service you promise to customers should be meaningful and not just a marketing gimmick. Unless customers see a significant benefit in your product, it will not differentiate you from your competitors. For example, your competitor, a promoter, sells VIP class tickets for €200 and you sell them for €150. While this may be a benefit, it is not significant and therefore customers are not likely to choose you based on this factor alone.