Ice and Fire Clients
Theon Greyjoy
This character perfectly represents the client who doesn't know where to go or who to go to. One day he hates you, one day he loves you and the next day he hates you again.
Many companies have to have their own Theons with whom they have an unstable but necessary relationship. The best thing in these cases is to let everything flow and demonstrate results in the short term.
Ramsay Bolton
When we talk about customers who think they know everything about your product or service, we are undoubtedly talking about Ramsay Bolton. A character with an arrogant and dominant attitude towards the world around him.
To maintain a good relationship with this type of client, it is important to actively listen and know how to communicate.
Brienne of Tarth
The client that every company is looking for is Brienne, a loyal, receptive, assertive person in her criticism and a fighter out of conviction.
If your clients are like this character, they will not leave you overnight. On the contrary, they will always look for ways to improve your company and broaden your vision in the business world.
Khal Drogo
We can contextualize this character as that prospect (not yet a client) that you don't understand. Despite providing him with all the information about your products/services and guiding him to make the best decision, there is no real connection between what he needs and what he asks for. In the end, he ends up disappearing because you don't speak the same language.
Melisandre
You have to be careful with these clients because, like the character, he will country wise email marketing database cast all kinds of spells to lower costs and end up making the job cheaper for him than for the others.
Benefits and results are the best way to counterattack customers with these particularities.
King of the Night
These are the clients who are bad and don't try to hide it. Like in the series, this character wants everything in exchange for nothing and is never satisfied with the proposals you present to him.
His natural side is darkness and when you least expect it he goes to the competition.
The best way to deal with this type of client is with diplomacy, professionalism and patience to achieve the highest degree of satisfaction between both parties.
