47% of shoppers view three to five pieces of content before deciding to engage with a brand.
82% of marketers are actively using content phone number list malaysia marketing, up 10% from last year.
Video is the most widely used form of content marketing, surpassing blogs and infographics. Over 31% of professionals invest in video and audiovisual content . By 2022, 89% of marketers are expected to continue or increase their investment in video marketing strategies .
What are the main media you use in your content strategy?
Source: Hubspot Research
The primary goals for marketers to run their campaigns are brand awareness, increased sales, and increased engagement.
SEO to generate search traffic to the website. According to data from Hubspot, SEO was the sixth most used technique by marketing professionals and companies. 84% of them will continue to invest in tactics for organic positioning in 2022.
The top three organic content distribution channels for B2B marketers are social media channels, email, and website.
Which channels are most important for your content strategy?
Source: Hubspot Blog Survey
All these figures lead us to establish an essential list of content marketing trends to follow in 2022:
1. Video is the preferred format
As a result of changing professional consumer behavior due to the health crisis and increased use of teleworking, video is now essential within any content marketing strategy and occupies a central place for the second consecutive year.
How you use videos will depend on your brand strategy and what specific goal you’re pursuing. Some companies will opt for shorter-form videos on TikTok to increase brand awareness, others will opt for longer explainer videos to showcase their products, for example.
