In B2B, pricing and purchasing are much italienische handynummer whatsapp more complex than in B2C. Prices are often customized and tailored to specific customer types. For example, a reseller may have a different pricing structure than a customer who buys directly and is the end consumer (B2B). As we have already mentioned, the B2B purchasing process may also involve multiple decision makers.
Typically, there are around 11 people involved in any B2B purchasing decision, but this can increase to 20 or more in some organizations. Coordinating 20 stakeholders and providing each of them with a consistent, satisfying buying and selling experience is no easy feat.
Again, DXPs are a great solution to the problems faced by B2B companies. Ibexa DXP integrates with your other systems, including your ERP, PIM, or CRM, allowing for easier management of product information, multiple inventories, warehouse, and supply chains. It also makes it easy to segment customers and select customized pricing. This segmentation allows you to set prices dynamically and based on region or audience.
Brand consistency cannot be reduced to e-commerce. As we have explained, content and customer experience also play a very important role. However, a poorly designed purchasing process will drive customers away and force them into the arms of the competition.
