Closing a sale is understood as a joint process between all departments, without attributing dubai whatsapp number list achievement to anyone in particular and without causing competition that could be detrimental to the company.
3. MQL and SQL in Inbound Marketing: What are their differences?
MQL (Marketing Qualified Lead) is a lead that has been qualified by the marketing team. It meets the requirements established by this department. Because of this, this prospect is interesting to nurture with valuable and interesting content, following the principles of Inbound Marketing.
In addition, depending on the movements and interests shown, it is advisable to carry out a follow-up strategy to determine when this MQL would be ready to advance to the next phase of our funnel. (SQL)
As we have already mentioned, an SQL is a lead qualified by the sales team. It is located at a stage closer to the end of the funnel and represents an opportunity for the sales team to be in the position of closing proposals that become final clients.
4. How do I ensure that a SQL meets this condition?
Having a well-established work methodology and, above all, having a correct alignment between the marketing and sales teams within your company, will allow you to understand your leads perfectly, establishing the correct categories for each of them (generally, MQL and SQL).
When our MQL (Marketing Qualified Lead ) is ready to be passed on to sales, it obtains the SQL definition, once our sales team has determined that it meets the conditions we believe are necessary for this.
This is a way of filtering that qualified lead through the union of decisions between marketing and sales to ensure that it is a quality lead and that it meets the necessary requirements to try to close a possible sale. These requirements can be, among many others, some such as:
