Marketing and art are two concepts that have always gone hand in hand . Thus, a digital marketing strategy will never be successful without an artistic or creative component. Just as an artist will never achieve success without first carrying out a marketing strategy with pre-established objectives and a roadmap.
As Pirelli's famous slogan already said: "Power without control is useless."
No matter how high-quality an artist is, he or she will not achieve his or her goals without first having a marketing plan in place.
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Much is known about how an art professional has to carry out his artistic project with buyers, patrons, dealers, etc. But how can an urban artist, photographer, sculptor or painter of the 21st century succeed in a world as hermetic as art in a self-taught way?
As you may have already noticed, breaking into this sector is difficult, but gambling data russia luckily, digital marketing can help artists!
So if you want to know all the keys to developing a digital marketing strategy as an artist and succeed in the art world, this post is for you.
Online marketing for artists – 7 tips
Below, I bring you 7 digital marketing tips and actions that you can apply to your work as an artist that will help you achieve your goals more quickly, based on a digital marketing strategy.
1. Perform an initial analysis
A preliminary analysis will help you guide your strategy on your new path to success.
The road is not easy, but if at this point you examine your path and see that you have made mistakes, you still have time to change .
You certainly have a great potential inside you and you are aware of it. But, unfortunately or due to life situations, you have only done decoration work for individuals, wedding photos or portraits for your relatives. That's over!
An analysis of both internal (Strengths and Weaknesses) and external (Threats and Opportunities) will be your starting point. It will help you position yourself and will be the starting point for your new life as an artist.
✔ I recommend that you take a look at the following AulaCm post where you will find all the keys to doing a super complete SWOT analysis about your project.
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2. Define your own style
Define your own personal style that sets you apart from the rest and makes someone identify your work without even knowing you.
This is certainly the point where most artists fall by the wayside, but it is what you face if you want to succeed in the art world. Sounds tough, right? Well, it is the reality.
A clear example can be found in the work of Felipe Pantone . A Spanish artist who, apart from having worked hard on his own style (color, elements, pixels, etc.), has also managed to capture it in his digital marketing strategy and personal brand.
One point in your favour is that “art is very subjective”. You never know what might be successful and what style will be liked or not. So, start by defining the shapes, the colour, the concept, etc. But always keep in mind that it should be saleable.
My advice is that if you have something already defined that fits and people like, you should work on it and give it shape.
