The primary reason that an otherwise good newsletter might land in the spam folder is lack of engagement. paraguay telemarketing database “The more you focus on people who are actually interested enough to interact with your mail, the better reputation you have with the mailbox providers, so you're more likely to get to the inbox,” he says.
“And, long story short, what prevents spam folder placement isn’t how many subscribers you have — it’s high engagement.”
Maximize high engagement by “implementing a subscriber lifecycle management process,” says Iverson. Suppressing inactive subscribers, segmenting your audience, and being transparent about your practices are all key to your newsletter’s ultimate success.
“long story short, what prevents spam folder placement isn’t how many subscribers you have — it’s high engagement.” —al iverson, industry research and community engagement lead, valimail, and deliverability consultant and publisher, spam resource
Lingering Questions
This Week’s Question
If you could only invest in one tool to help your company grow for the next three years, what tool would it be? —Ryan Atkinson, Founder and CEO of Spacebar Visuals
This Week’s Answer
Iverson: In the context of email marketing success, inbox placement, and deliverability, this means investing in a deliverability testing and monitoring platform (like Inbox Monster, for example). If your revenue depends on successful email marketing, you’re running blind without something like this. Whether your email gets to the inbox isn’t something you can easily track on an email marketing platform; there’s no “which folder” disposition information sent back to the sender or send platform as part of the email delivery process. A tool like this, and the expertise that comes with it, guides you on how to interpret results and make strategic adjustments to remediate or prevent issues.
Next Week’s Lingering Question
Iverson asks: What's one marketing habit or best practice you think we should collectively leave behind, and what would you replace it with?