4 international fairs you can't miss

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rabia829
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Joined: Tue Dec 10, 2024 10:10 am

4 international fairs you can't miss

Post by rabia829 »

Among the marketing tools and all the possible types of corporate events, the presence at an international fair or congress is, perhaps, not one of the most attractive, but it is one of the most effective . A well-designed stand allows the brand to show its best face before the eyes of hundreds of potential B2B clients. In addition, fairs in themselves constitute a mini universe within the world of marketing that is worth a separate review. Therefore, we bring you the 4 international fairs that in our opinion you cannot miss in general and, particularly, in 2023.

Milan Mobile Fair
We are a little late with our ios phone number data first recommendation this year, as the Milan Furniture Fair is usually held in April . But as it is a must-see for us , we are already looking ahead to next year's edition.

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The first 'Salone' was held more than 6 decades ago . And the main idea of ​​this fair in a post-war Europe that was rebuilding its trade links, was to make the Italian furniture industry known. With a particular emphasis on craftsmanship, and therefore unique, and on design , regardless of whether or not they were renowned brands. The original sponsors were furniture manufacturers from the Federelegno-Arredo Trade Association.

It goes without saying that Italian design is a sure value and a brand in itself . Therefore, a showcase that gives it visibility has grown like wildfire over the years. Today, the fair brings together around 2,500 companies and more than 700 designers . And in addition, 27,000+ attendees from all over the world come to Milan for this annual event. And if that were not enough, in odd-numbered years it coincides with Euroluce, the Biennial Lighting Show , which is a perfect complement for interior design professionals.

CPhI – Convention on Pharmaceutical Ingredients
The Pharmaceutical Ingredients Convention, with more than 30 years of history , has become one of the main forums that promote the evolution and growth of this industry through innovation, learning and networking.

In terms of volume and organisation, it is a real behemoth. It has a practically non-stop calendar of events throughout the year all over the world, bringing together more than 100,000 professionals from the sector . To give you an idea, in 2023 alone, events are scheduled in Shanghai, Bangkok, Delhi, Seoul and Barcelona (the latter at the end of October) . And for 2024, events in Philadelphia, Tokyo and Riyadh have already been confirmed.

Face-to-face meetings throughout the year are complemented by a strong digital strategy that helps keep the community together thanks to online activities and the constant creation of interesting content.

Fruit Attraction
Another of the 4 international fairs that you cannot miss is Fruit Attraction . Within the food industry it may not seem as impressive and much more niche than, for example, ANUGA in Cologne or SIAL PARIS. But we would like to highlight it in a special way, for a couple of characteristics that differentiate it from its counterparts in the sector .

Firstly, because it grew from scratch, which is a special merit in a world saturated with trade fair activity. But also, this fair based in Madrid and aimed at professionals in the fruit and vegetable sector, was conceived from the beginning with a strong commitment to the Congress area , unlike other similar events, which is one of its main attractions .
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