– Andrew Davis, Author And Keynote Speaker, Monumental Shiftignoring The Business Impactthe Biggest Waste Of Content Marketing Budget Is When It’s Spent On Content That Lacks A Clear Business Goal Or Isn’t Being Measured. If You Create Content That Can Be Measured And Tied To Business Results – And Build Your Strategy On The Business’ Real Needs – Your Budget Will Be Well Spent. Even When An Initiative Fails, You’ll Learn How To Use Your Budget More Wisely Next Time.
That, In Itself, Is Worth The Waste. – Inbar Yagur, Vice President Of poland phone number library Marketing, Growthspacefailing To Plan Wellpoor Planning. Only Spend Time And Money On Projects That Have Clear End Goals. Who Is This Content Going To Reach? How Will They Find It? What Will They Do After Engaging With The Content? How Will You Know If The Project Was Successful? Know Your Expected Outcomes Before You Start A Project. – Penny Gralewski, Senior Director, Product And Portfolio Marketing, Datarobotoperating Without A Strategythe Biggest Waste Of A Content Marketing Creating Without A Foundational Strategy.
Don’t Just Create. Create Intentionally.do You Know The Audience Segments You’re Trying To Reach? Do You Know Their Channel Preferences And Content Consumption Behaviors? Have You Thought Deeply About What Your Brand Voice Should Be? Have You Built The Content Pillars Of Your Program – The Topics You’ll Cover From A Unique Perspective And How They’ll Add Value To Your Audiences?these Are Just A Few Of The Questions. If You Don’t Ask Them, You Set Yourself Up To Create Content Nobody Will Read, View, Hear, Etc.