At Mediapost, we explain different gaming campaigns so you can give your marketing strategy a new twist and surprise consumers.
What does gaming mean?
Gaming is the use of game mechanics to generate engagement and convert users into customers. Quick and easy games always generate a reward, so it is a marketing mom database strategy that attracts users . For those who are already users, gaming offers them a better experience, thus seeking their loyalty to the brand.
With simple games lasting just a few minutes, you can create gamification campaigns to better connect with your audience. These campaigns will appear on social media and digital channels, depending on where you want them to be displayed.
What are the benefits of gaming campaigns?
Greater engagement : Arousing the user's interest is essential to make them want to know more and generate engagement.
Lead capture : games are always an attraction, so while you carry out a gamification campaign you can also take advantage of it to do a lead campaign. Games are synonymous with high participation from people, so take advantage of them.
Generate virality : the higher the participation, the more your gamification will be shared, generating virality. To do this, create a hashtag and that way it will be positioned.
Attracting traffic and new customers : This point is related to the previous one. By going viral, you will reach more people, which means more shares and users.
Games from gamification campaigns
Games in gamification campaigns attract potential customers . Ensuring that participation already offers prizes is the best way to get users to click through to your website to see what you sell.
Prize Wheel
You can configure the prize wheel so that all the boxes have a reward or not. We recommend that you make it so that the consumer always gets something, thus inviting them to participate. In addition, you can indicate how many opportunities they have to try their luck.
