In addition, we will analyze how the implementation of a CRM , such as Hubspot, can improve the performance of our campaigns , as well as the importance of configuring conversions of received leads, qualified leads and converted leads with their corresponding values.
Maximizing conversion value: A smart bidding strategy
Maximize conversion value is a Google Ads Smart Bidding strategy that uses machine learning to optimize bids in real time. The goal is to maximize the total value of truemoney database conversions within a specified budget. With this strategy, Google Ads automatically adjusts bids in each auction to help achieve the highest possible conversion value.
Smart Bidding uses a wide range of contextual signals to make more accurate and effective bidding decisions. Some of these signals include a user's device, location, time of day, language, browsing behavior, and more. This information allows Smart Bidding to deliver relevant ads to users who are most likely to become customers.
Setting up lead conversions: received, qualified and converted
It is essential to correctly configure conversions in Google Ads to measure and optimize the performance of our campaigns. For lead generation, it is important to differentiate between received leads, qualified leads and converted leads.
Leads received: These represent the total number of users who have shown interest in our products or services and have provided their contact information. In Google Ads, we can assign a specific value to each lead received to measure the success of our campaign.
Qualified leads: These are leads that meet certain criteria that make them more likely to become customers. We can assign a higher value to these leads compared to inbound leads, as they have a higher conversion potential.
Converted Leads: These are the leads that ultimately become customers. Assigning a specific value to each converted lead allows us to evaluate the overall performance of our campaigns and optimize our marketing strategies.
Integrating CRMs like Hubspot to maximize conversion value
Integrating a CRM like Hubspot with our Google Ads account allows us to track leads at all stages of the sales funnel and assign specific values to each lead based on its progress. By using the GCLID (Google Ads Tracking ID), we can return to Google Ads the value of each lead as it progresses through our sales funnel. This allows us to optimize our campaigns and maximize the value of conversions.
