In addition to the difficulties of selling the product or service, achieving permanence in the sector is another even more complicated challenge. There are currently numerous cases of brands that enjoyed a certain popularity for a period of time, before disappearing .
According to this Internet portal, the inability to adapt to constant changes or digital transformation influences the disappearance of a brand : “society and behavior are skype database not static and are subject to variations in time and space.
These factors have given rise to the term “ opportunity cost ”, which highlights the need to establish the costs of implementing an idea in parallel with the objective and purpose of the project. “A good evaluation begins with the increase in all explicit monetary costs and also the implicit costs for the development of a particular project,” says Foro Alfa.
This Internet portal highlights that the objective of opportunity cost is not only to increase profits, since it also includes other factors or variables that evaluate performance , which does not always have to be monetary.
FUNIBER sponsors numerous university programs aimed at offering professionals complete and up-to-date information on the factors to be taken into account when carrying out a project. One of the courses offered is the Master's Degree in Project Design, Management and Direction .
Source: Maximizing profits by applying opportunity cost .
