You've probably heard that the strategies and content we share on different digital platforms aren't for everyone. You also have to analyze your audience to get to know them better, find out what they're looking for, what problems they have, and how much they're willing to pay to get a solution.
Within this segmentation, you'll find audiences chinese overseas british phone number data with common characteristics, but that doesn't mean they're all the same or looking for the same thing in the same way. In this process, you'll find customers who have remained loyal to your brand for a long time and you'll want to reward them for it. If you've gotten to this point, then it's time to learn about VIP Marketing.
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What is VIP Marketing?
It is a marketing strategy that generates a unique feeling of exclusivity in the client. Services, products and information are not offered or disseminated on a mass scale, they are only available to a few. And the best thing is that people share their experience and that makes it work. Other people will want the same treatment.
How does VIP Marketing work?
The first thing you need to keep in mind is that this is all about exclusivity. If you open your offer to everyone, it will no longer be unique and you will fail to implement the strategy.
Steps for implementation
Find your VIP audience
To implement it, you need to target the right audience. To find it, there are several ways:
By nomination or invitation . Examples of this are the social network ClubHouse and the online payment tool Reserve. The launch strategy consisted in that to obtain an account you needed an invitation from a registered user, who could only send two invitations at the beginning. In the case of ClubHouse, during its launch it was available only for iPhone cell phones, then Android. This generated more curiosity and by the time it was available without an invitation, they had already reached a significant number of subscribers.
clubhouse - social network - vip marketing - social media code
Action-based . This occurs when you attend an event, participate in surveys, or purchase a product, which gives you access to something exclusive. For example:
Event attendees who receive a discount coupon for a promoted service.
You participate in surveys and are entitled to a copy of the published statistics.
Special discounts through alliances between two brands, such as the PacifiCard from Ecuador and the my Movistar App.
VIP marketing example - social media code
By rating system . For example, some department stores may offer special discounts to customers who make purchases for a specific amount or travel frequency, such as airline miles. Another example is that years ago Movistar offered a range of phones in its store to users who accumulated points, which they could then exchange for the devices.
Offer something exclusive
With segmentation, you start your exclusive offer or proposal, which will include the brand's values and will make it easier for your audience to identify with you because you have already generated trust beforehand.
Once the process has started, fulfill your brand promise and your customers will value it more and better.
Maintain exclusivity
The offer should only be for your VIP audience. If you ruin the experience, your customers will feel cheated and that can hurt your brand's reputation.
Finally, repeat the experience. Find ways to keep the positive and exclusive feeling towards your brand alive. Give them a good deal with VIP Marketing!
