Stand out or die! In an era of high competition in the e-commerce market, this slogan is more relevant than ever. According to research conducted by ExpertSender, in the first quarter of 2021 alone, the number of new online stores increased by 70 percent. By having an online store with a unique and extraordinary design, you will not only attract the attention of your recipients, but also build trust among your potential customers.
The individual graphic design of an online store is particularly important when you offer premium products. A high-quality website is your brand's calling card. If you do not ensure consistency between the customer's shopping experience and the quality of the product, the image of your premium brand will suffer greatly. Remember that the customer does not buy only the product, but also the experiences that accompany them throughout the entire shopping path.
Our implementation of an online store for a premium brand .
Online store integrated with blog
Content marketing is an integral part of running an effective online store promotion . Creating valuable content that is interesting and helpful to our customers allows us to build a position of an expert on the market and a reliable seller. Additionally, an integrated blog will support the organic positioning of the online store.
Another solution worth considering is integrating blog posts with the product catalog using related products with the article. Such a section on the post page will allow us to link directly to products from the blog article. In this way, we will build many internal connections (links), which will also have a positive impact on the positioning of our e-commerce.
An example of our implementation:
Cross-selling and up-selling – maximise the value of the customer's basket
Another way to improve the financial results of an online store is the so-called cross-selling and up-selling, or cross-selling. You can recommend "up-sell" products to a customer instead of the product they are currently viewing, e.g. products on which you have a higher margin, better quality or more expensive. "Cross-sell" products are products that you additionally promote in the basket based on the product selected by the customer.
If your store is based on the WordPress CMS with WooCommerce, you can easily configure cross-selling and up-selling by going to edit the selected product and then opening the "Related products" tab in the product settings section.
One store, many sales channels
Don't limit yourself to your own sales platform. Thanks to many overseas chinese in uk data advanced integrations or a platform for managing multiple sales channels from one place, such as BaseLinker, you can reach where your customers are. With such tools, you can offer your products simultaneously in your online store, as well as on Allegro, eBay, Amazon and many other places at the same time. You can manage sales, inventory, accounting and shipping from one place.
Analytics is the basis
Data analysis is an integral part of marketing activities. Without it, you don't know if your efforts are bringing the expected results. The basic tool for analyzing website traffic is Google Analytics. This is a powerful tool that lets you check how many users visited your online store, how much time they spent on individual subpages, what choices they made (which subpages they went to and in what order), and many other very useful pieces of information.
Another good step is to set up and track events in your online store. Tracking events such as adding products to your cart or finalizing purchases will help you learn about your e-commerce conversion rate. Obtaining such data will allow you to draw conclusions from your current activities and make better decisions in the future.
5 Features of an Effective Online Store
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