You might be surprised to know that “there are 3.9 billion daily email users” and they use it as a reliable source of communication. Consumers still trust email and make purchasing decisions based on that trust.
According to Hubspot and as we can see in this graph, consumers continue to prefer connecting with brands via email, and email marketers are seeing their email ROI skyrocket, with the latest figures ranging from $42 to $1.
And this data is just a small part of the many gambling data russia statistics that support the use of Email Marketing to reinforce Digital Marketing strategies. Let's start from the fact that in a digital communication ecosystem each channel must respond to the other and that audiences must find the same message in different scenarios, that is, when a potential client is looking for something, they must find the same answer in all channels and this answer must be supported by the same strategy, so Email Marketing becomes a fundamental piece in this ecosystem.
Data supporting the use of Email Marketing
In its recent update of these statistics, Hubspot provides us with some revealing figures:
35% of business professionals check email on a mobile device.
73% of millennials prefer company communications to arrive via email.
Marketers who use targeted campaigns see up to a 760% increase in revenue.
78% of marketers have seen an increase in email engagement in the past 12 months.
80% of business professionals believe that email marketing increases customer retention.
59% of respondents say marketing emails influence their purchasing decisions.
Marketers who use targeted campaigns see up to a 760% increase in revenue.
A relevant fact is : 35% of marketing specialists send their clients 3-5 emails per week. Which leads us to invite you to reflect on the marketing strategy you are using at the moment. Does it include mailing? If your answer is yes, then perfect, strengthen the idea. If, on the other hand, your answer is no, we can help you with our Inbound Marketing Strategy service .
I'm sure this data has motivated you to use email in your marketing strategy and you're probably wondering: What information goes into email marketing?
We'll tell you.
How to captivate with this tool
It's simple but requires preparation. Think about the objective you want to achieve, whether you want people to go to the e-commerce site, whether you want to reinforce or deliver entertainment or educational content, whether you want them to go to your networks. The most sensible thing is to get them to go to your website to see your products, so the content of the mailing should lead your audience to that action.
Choose the database of people you will send this mailing to carefully . Not everyone wants to receive this email, so to avoid becoming spam you must be sure that it is desired content. Use a database of people who have connected in one way or another with your brand.
Work on an attractive design , include videos if necessary to explain with a story what your brand or product is about and tell a story that makes people experience sensations, this will take them directly to your online site.
There are many platforms for sending mass mailings, one of the most reliable is Mailchimp. Remember that according to the statistical data we share in this post, the profitability of an email is quite high.
What are you waiting for? Put together that mailing and start communicating the message you want to send safely so that your audiences reach your site.
