Voice search
Voice search is growing, so it should be considered a guyana telemarketing database promising SEO trend and taken into account when developing promotional tactics. Search engine algorithms for voice searches are no different from regular searches, but keywords have their own unique characteristics: they are long, low-frequency queries. Furthermore, website adaptation for mobile devices and loading speed are important for voice search.
Documents and certificates
A major advantage for website promotion is the inclusion of registration documents, certificates, licenses, and technical documentation. These documents enhance the website's credibility with both search engines and potential clients, as they confirm the legality of the business, the quality of the product, and the qualifications of the staff.
Address and telephone number
Providing contact information is another indicator that a company exists and is trustworthy. The phone number should be unique, and only one organization should be located at the physical address. For companies located in business centers, it is necessary to provide the office number. A company's size can be indicated by having representative offices in several regions, whose contact information should also be posted on the website.
Regionalism
Regionality is a significant factor influencing search rankings. Yandex creates a separate search result for each region, so search results for the same query may vary across cities. For location-specific queries, the search engine prioritizes sites with a local, regional focus.
Turbo pages
Yandex is actively promoting turbo pages—lightweight versions that load quickly even on slow connections. New features are being added, including snippet carousels, online payment options, and commenting. Adding turbo pages will provide an additional ranking advantage: websites with a turbo version often reach the top.
Product cards
Proper SEO optimization of online store product pages will help attract your target audience, reduce bounce rates, and increase conversions. The page should contain detailed information about the product rating, technical specifications, price, and delivery options, as well as photos, reviews, and video overviews.
Final conclusions
While previously, building high-quality links, technical optimization, and keyword-rich content were sufficient to achieve top rankings, in 2022 this is no longer sufficient. A comprehensive set of measures is required:
Create high-quality content. Search engines have been encouraging the posting of interesting and useful materials in recent years: text, videos, images, diagrams, etc. While robots previously relied on direct keywords, they are now being trained to understand the content's meaning. This has radically changed the promotion strategy.
Increase your website's credibility. You should have a transparent business and a loyal audience. Work harder on your online reputation, pay attention to reviews, and include high-quality links to your website.
Make the website as user-friendly as possible. Continuously improve it, identify and fix technical errors. This will help improve user experience.
Use Yandex services. Don't miss out on the useful features and capabilities they offer.
SEO promotion requires more than just knowledge of trends and algorithms. A deep understanding of the processes is essential to choosing the right strategy and anticipating new trends. Contact the FireSEO agency if you need effective promotion. Our experienced specialists will help you get your website to the top of Yandex search results.